Product
Container tracking
Enter the container or B/L and status flows in straight from the carrier, with its ETA and milestones.
Official-API integration with the major carriers
Container status flows in from the carrier.
By container or B/L
Enter the number and tracking flows in on its own.
Carrier status
Straight from the API, not the inbox.
ETA & milestones
Departure, transshipments, customs and arrival.
Multi-carrier
CMA CGM, Maersk, Evergreen, Hapag-Lloyd, MSC and ONE.
The problem
The challenges we solve
You copy the container status from the carrier's email into your sheet, and it's always behind.
Status flows straight in via API from the carrier, not from email; you never copy it by hand.
Each carrier notifies differently and late, so you chase the tracking one by one.
You register the container once and forget it: milestones arrive on their own, whatever the carrier.
Finding out about a transshipment or that it's in customs depends on someone emailing you.
Departure, transshipments, customs and arrival come in as dated milestones, no waiting for alerts.
You work with several carriers and each has its own portal and format.
CMA CGM, Maersk, Evergreen, Hapag-Lloyd, MSC and ONE, all in one tracking view.
How it works
From operations to control, step by step
- 1
You register the container
You enter the container or the B/L once; nothing else to maintain.
- 2
We connect to the carrier
Status flows in via the carrier's official API, not from email.
- 3
Milestones arrive
Departure, transshipments, customs and arrival, each with its date and ETA.
- 4
You forget about it
Tracking runs on its own until arrival; you only look when you want.
In detail
Everything this solution handles
Container or B/L
Either identifier triggers the full tracking from the carrier.
Status by API, not email
The data comes in official from the carrier, no copying from email.
Dated milestones
Departure, transshipments, customs and arrival, each with its date.
ETA always visible
You know when the container arrives without asking anyone.
Multi-carrier
CMA CGM, Maersk, Evergreen, Hapag-Lloyd, MSC and ONE in one place.
Register and forget
You register the container and the tracking keeps itself up to date.
What you gain with Rowan Cargo
Fewer emails, fewer calls
Status flows in from the source. Your team stops chasing “where is my cargo?”.
Zero blind spots
Sea, air, rail and road on one map, with real-time ETA and events.
Profitability in plain sight
Each file's margin, before you invoice. You know what you make.
Live in weeks
We import your data and switch on integrations, with a written scope and a date. No 18-month projects.
The cost of not seeing it
What operating blind costs you
Demurrage & detention
Every container stuck without warning is hundreds of euros a day coming out of your margin.
Team hours
Chasing “where's my cargo?” by phone and email is time you're not spending selling.
Blind margins
Without seeing profitability before invoicing, the file that loses money surfaces once there's no going back.
A single demurrage charge avoided can pay for months of Rowan Cargo.
The shift
How you work today vs with Rowan Cargo
- Spreadsheets and loose folders per file
- You call the carrier to get the status
- Theoretical booking ETAs that never hold
- The client calls to ask about their cargo
- You find out the margin at invoicing
- One file with route, ETA, containers and margin
- Status flows in via API, no calls
- ETA recalculated from the vessel's real position
- The client sees it in their portal and gets alerts
- Profitability in plain sight before you close
Backing
A Rowan Tech product
We build Rowan Cargo with real freight forwarders, on official-API integrations and industry standards. We don't sell you a login and disappear.
- Built with real forwarders, not on a whiteboard
- Official carrier APIs + DCSA standard
- Your data in the EU (Madrid) · you leave with it whenever you want
Frequently asked questions
Is there a lock-in period?
An annual contract, and you leave with your data whenever you want: we help you export it. Confidence, not a padlock. We'd rather you stay because it works.
How long does going live take?
Weeks, not months. We import your clients and files and switch on integrations so you start on your real operation, not an empty demo.
Can I migrate from Excel or another TMS?
Yes. We bring your history and contacts so you don't start from scratch, and we train your team for day one.
Where is my data and is it secure?
On servers in the EU (Madrid), based on ISO 27001 and aligned with the ENS. Invoicing uses the VeriFactu hash chain.
How do I see if it fits?
With a 30-minute demo on the real product. No commitment.
See it in action
A 30-minute demo on the real product.
30-min demo · no commitment · your data in the EU (Madrid)