Example scenarios

What Rowan Cargo changes, told through real-world scenarios

We're a young product and we don't publish clients we can't back. So instead of invented testimonials, here are honest, illustrative scenarios of the kind of forwarder we build for — and the change we're after.

Illustrative scenarios. The profiles, quotes and figures below are examples of the kind of improvement Rowan Cargo is built to deliver — not a specific named client. Real cases will be published here, with permission, as they mature.

Ocean freight forwarderIllustrative example

Import from Asia · Vigo

Before

Four people checking six carrier websites every morning, statuses copied into a shared sheet, and a phone that never stops with clients asking where their container is.

With Rowan Cargo

Every container from every carrier on one map via official API and DCSA, with ETA recalculated from the vessel's AIS and alerts when a leg slips. The morning check disappears.

-38%

inbound 'where's my cargo?' calls

~4h/day

manual tracking saved

“We went from four hours a day chasing statuses to zero. The status comes to us now.”

Operations lead (illustrative)

Air cargo operatorIllustrative example

Urgent & perishables · Madrid

Before

Time-critical shipments tracked by forwarding airline emails and manual checks, with no single view of whether the air leg was on time until something went wrong.

With Rowan Cargo

Cargo flights tracked by callsign with live air-traffic data, sat next to the ocean and road legs, so the whole door-to-door is visible and delays surface early.

Door-to-door

visibility across modes

Alerts

on delays, fewer surprises

“Seeing the flight and the truck in the same place is what our clients actually pay for.”

Air desk (illustrative)

Groupage & last mileIllustrative example

Distribution · Barcelona

Before

Files living in folders and inboxes, margins only known after invoicing, and last-mile coordination happening over WhatsApp groups.

With Rowan Cargo

Digital files with the margin visible before invoicing, VeriFactu billing wired in, and the terrestrial fleet plus traffic incidents on the same control tower.